Work

Freelance (men's) health & fitness journalist; independent scholar of muscle, masculinity & male body image; lifetime natty

He-Man / Men's Health

 
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I wrote about the impact of He-Man on male body image for Men’s Health - so big that fitness model Daniel Ventura had to wear a muscle suit to play the massively muscular Eighties action figure and cartoon character in the recent series of ads for a certain price comparison website.

Read “Masters of the Universe: the Impact of He-Man on Working Out and Body Image” on Men’s Health (behind a paywall).